전자상거래를 위한 규칙 및 사례기반 추론 에이전트

Electronic Commerce Using on Case & Rule Based Reasoning Agent

With the gradual growth of the electronic commerce various forms of shopping malls are constructed, and their searching methods and function are studied many ways. However, the recent outcome is still inadequate to search for goods for the tastes and demands of customers. To construct the shopping mall on the electronic commerce and help customers with purchasing goods, the efficient interface for the customers to contact the shopping malls should be founded and the customers should be able to search the goods they want. Therefore, in this paper, we designed the Intelligent Integration Agent System (IIAS) using the multi-agent formed by the integration agent which integrates the case based reasoning(CBR) and the rule based reasoning(RBR) and the user agent which manages users' profiles. IIAS performs the rule based reasoning on the subject issue first, then provides the unsatisfying search results from the rule-base reasoning to the customers through the user agent, which enables the search of the goods most similar to the ones that meet the tastes and demands of the customers. That is, the accuracy and the speed has been improved by reasoning with the similarity adjustable integration agent which can pick out the goods of customers wants by modifying the weights of properties according to those of the customers.