참고문헌
- Defining the Business : The Starting Point of Stategic Planning Abell,D.F.
- Proceedings of the 1999 International Conference on Knowledge Discovery and Data Mining Horting Hatches an Egg : A New Graph-Theoretic Approach to Collaborative Filtering Aggarwal,C.C.;J.L.Wolf;K.L.Wu;P.S.Yu
- European Journal of Operational Research v.93 Comparative Performance of the FSCL Neural Net and K-means Algorithm for Market Segmentation Balakrishnan,P.V.;M.C.Cooper;V.S.Jacob;P.A.Lewis
- European Journal of Marketing v.21 Market Segmentation : A Review Beane,T.P.;D.M.Ennis
- Mastering Data Mining : The Art and Science of Customer Relationship Management Berry,M.J.A.;G.Linoff
- Journal of Marketing Research v.13 Market Segments and Stochastic Brand Choice Model Blattberg,R.C.;S.K.Sen
- Journal of Marketing Research v.15 Identifying the Deal-Prone Segment Blattberg,R.C.;T.Buesing;P.Peacock;S.Sen
- Segmentation the Industrial Market v..V.; Bonoma,T.V.;B.P.Shapiro
- Computer v.31 no.4 Ganging up on Information Overload Borchers,A.;J.Herlocker;J.Konstan;J.Riedl
- Marketing Science v.14 no.4 Optimal Selection for Direct Mail Bult,J.R.;T.Wansbeek
- Market Segmentation Research v.1;2 Market Segmentation Research Chakravarti,D.;P.E.Hendrix;W.L.Wilkie
- Sloan Management Review A New Approach to Industrial Market Segmentation Choffray,J.M.;G.L.Lilien
- Omega, International Journal of Management Science v.23 no.6 Questioning the Reliability of Market Segmentation Techniques Dibb,S.;P.Stern
- Journal of Markting v.49 no.2 Market Segmentation and Positioning in Specialized Industrial Market Doyle,P.;J.Saunders
- Advances in Knowledge Discovery and Data Mining From Data Mining to Knowledge Discovery: An Overview Fayyad,U.M.;G. Piatetsky-Shapiro;P.Smyth;Fayyad,U.M.(Ed.);G. Piatetsky-Shapiro(Ed.);P.Smyth(Ed.);R.Uthurusamy(Ed.)
- Industrial Marketing Management v.24 Artificial Neural Networks - A New Methodology for Industrial Market Segmentation Fish,K.E.;J.H.Barnes;M.W.Aiken
- Market Segmentation Frank,R.E.;W.F.Massy;Y.Wind
- Business Horizons v.20 A New approach to Market Segmentation Green,P.E.
- Industrial Marketing management v.23 Segmenting Industrial Markets Griffith,R.L.;L.G.Pol
- Expert Systems With Applications v.15 no.4 Application of Data Mining Tools to Hotel Data Mart on the Intranet for Database Marketing Ha,S.H.;S.C.Park
- Introduction to Operations Research(6th Ed.) Hillier,F.S.;G.J.Lieberman
- The Complete Database Marketer(2nd Ed.) The Complete Database Marketer Hughes,A.M.
- Strategic Database Marketing(2nd Ed.) Hughes,A.M.
- Industrial Marketing Management v.9 Some Factors in Industrial Market Segmentation Johnson,H.;A.Flodhammer
- Management Science v.23 A Parsimonious Description of the Hendry System Kalwani,M.U.;D.G.Morrison
- Proceedings of Americas Conference on Information System A Decision Support System for Market Segmentation - A Neural Networks Approach Kiang,M.Y.;R.T.Chi;K.Y.Tam
- Readings in Machine Learning Self-Organized Formation of Topologically Correct Feature Maps Kohonen,T.;Shavlik,J.W.;T.G.Dietterich
- Communications of the ACM v.40 no.3 GroupLens : Applying Collaborative Filtering to Usenet News Konstan,J.;B.Miller;D.Maltz;J.Herlocker;L.R.Gordon;J.Riedl
- Markting Management : Analysis, Planning, Implementation and Control(7th Ed.) Kotler,P.
- European Journal of Operational Research v.55 Optimal Cruise-Liner Passenger Cabin Pricing Policy Ladany,S.P.;A.Arbel
- Journal of Marketing Research v.15 An Approach to Normative Segmentation Mahajan,V.;A.K.Jain
- European Journal of Operational Research v.93 no.Iss.2 A Comparison of SOM Neural Network and Hierarchical Clustering Methods Mangiameli,P.;S.K.Chen;D.West
- Management Science v.44 no.5 Testing New Direct Marketing Offerings : The Interplay of Management Judgment and Statistical Models Morwitz,V.G.;D.C.Schmittlein
- European Management Journal v.18 no.3 Customer Relationship Management (CRM) in Financial Services Peppard,J.
- Enterprise One to One : Tools for Competing in the Interactive Age Peppers,D.;M.Rogers
- The One to One Future : Building Relationships One Customer at a Time Peppers,D.;M.Rogers
- Harvard Business Review Is Your Company Ready for One-to-One Marketing Peppers,D.;M.Rogers;R.Dorf
- C4.5 : Programs for Machine Learning Quinlan,J.R.
- Communications of the ACM v.40 no.3 Recommender Systems Resnick,P.;H.R.Varian
- Direct Marketing Management Roberts,M.L.;P.D.Berger
- Marketing Science v.15 no.4 The Value of Purchase History Data in Target Marketing Rossi,P.E.;R.E.McCulloch;G.M.Allenby
- Journal of Marketing Research v.31 Understanding brand Competition Using Micro and Macro Scanner Data Russel,G.J.;W.A.Karnakura
- Data Mining and Knowledge Discovery v.5 no.1-2 E-commerce Recommendation Applications Schafer,J.B.;J.A.Konstan;J.Riedl
- The New Direct Marketing : How to Implement a profit-Driven Database Marketing Strategy(2nd Ed.) Shepard,D.;
- Successful Direct Marketing Methods(7th Ed.) Stone,B.;R.Jacobs;H.R.Wientzen
- Market Segmentation(Revised Ed.) Weinstein,A.
- Marketing Science v.16 no.4 A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice West,P.M.;P.L.Brockett;L.L.Golden
- Marketing Research Segmentation Design Wyner,G.A.