References
- 지식경영 노나카 이쿠지로;곤노 노보루
- 데이타베이스 마케팅 박찬욱
- OLAP 테크놀로지 조재희;박성진
- Building Data Mining Application for CRM Berson. A;Smith S.;Thearling K.
- Working Knowledge Davenport. T.;Prusak L.
- The Art and Science of Business Intelligence Analysis Gilad B.;Herring J. P.
- Data Warehousing and Business Intelligence for E-Commerce Simon, A.;Shaffer, S.
- Harvard Business Review Customer Intimacy and Other Value Disciplines Treacy, M.;Wiersema, Fred.