The purpose of this study is to investigate the sensibility images of Korean Traditional Chumoni. The detailed methodology of this study is as follows. Selections of stimuli to analyse the sensibility images of Korean Traditional Chumoni were made up of 15 stimuli. The survey has been done for the 15 slide stimuli with semantic differential hi-polar scales which are consist of 23 couples of sensibility words. The subjects were 150 female students majoring in clothing and textile. 150 male students majoring in other department and 150 female students majoring in other department in the twenties between 2001. 3. 30 and 2001. 4. 4. The obtained data were analyzed by factor analysis, cluster analysis. ANOVA. The major finds were as follows. 1. To explain the hierarchy of the sensibility of Korean Traditional Chumoni, two image groups were classified, one is noble and characteristic image the other is splendid and intensive image. Finally it represented noble and splendid image. 2. As result of the factor analysis. 3 factors which are Attraction, Decorativeness, Gravity were found to be constructing factors for the sensibility images of Korean Traditional Chumoni. 3. By cluster analysis, 4 clusters were determined according to Korean Traditional Chumoni. Cluster 1 is splendid. multi-colored and realistic in patteren. Cluster 2 is consist of 'true chumonis' and one-colored. Cluster 3 is modal in pattern. Cluster 4 is simple without any decorations. As to the difference of image of Korean Traditional Chumoni, there were significant differences amang 3 factors by cluster Cluster 1 was found most attractive and grave. Cluster 2 was found most decorative. 4. As to the difference of image of Korean Traditional Chumoni, there were significant differences amang 3 factors by decoration. Gold foil was found most attractive and grave. Embroidery was found most decorative. 5. As to the difference of image of Korean traditional chumoni, there were differences in Decorativeness and Gravity by sex and there were differences in Attraction by major.
