대한지리학회지 (Journal of the Korean Geographical Society)

대한지리학회 (The Korean Geographical Society)
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공개형 기업간 전자마켓플레이스 운영기업의 공간적 분포 및 특성

Spatial Distribution of the operators of Public Business-to-Business Electronic Marketplaces in Korea

  • Ji Sun Choi (Department of Geography, College of Social Sciences, Seoul National University)
  • 발행 : 2003.06.01
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초록

전자상거래는 급속히 발달한 정보통신기술과 경제활동의 결합으로 탄생하였다. 그러나, 전자상거래에 관한 관심의 증가에도 불구하고 공간적 관점의 연구는 그다지 많지 않았다. 전자상거래가 디지털 경제시대에 물리적 공간의 장벽을 제거하고 경제활동의 세계화를 더욱 촉진할 것으로 당연하게 받아들여졌기 때문이다. 이 시점에서 본 연구는 공개형 기업간 전자마켓플레이스를 대상으로 전자상거래의 공간적 특성의 한 단면을 살펴보고자 한다. 공개형 기업간 전자마켓플레이스는 현재 국내 전체 기업간 전자상거래 가운데 낮은 비중을 차지하고 있음에도 불구하고 기업간 전자상거래의 가장 발달한 형태 중의 하나로 앞으로의 성장 가능성이 높다. 분석결과에 따르면, 국내 공개형 기업간 전자마켓플레이스는 서울, 특히 강남구 지역에 매우 밀집하여 분포하고 있었다. 세가지공간 지표를 통해 본 집중도에 있어서도 여타 다른 산업과는 비교할 수 없을 정도로 특정 지역에의 집중 정도가 높은 것으로 나타났다. 한편. 이들 공개형 기업간 전자마켓플레이스의 입지 요인을 분석한 결과, 서울시, 특히 강남구에 위치한 업체와 지방에 위치한 업체간에 입지 요인이 매우 다름을 알 수 있었다. 전자 공간에서 주로 활동하기 때문에 물리적 공간의 속성에 의해 크게 영향 받지 않을 것이라는 초기의 일부 견해와는 다른 것이었다. 그리고, 지역별로 차별적으로 나타나는 업체의 속성 및 전자마켓플레이스의 특성이 지역별 입지 요인의 차이와 밀접한 관련이 있음 또한 밝혀졌다. 결론적으로. 공간적 관점을 통한 연구에 관한 일부의 회의적인 시각에도 불구하고. 공개형 기업간 전자마켓플레이스의 입지와 입지 요인 및 속성에 관한 분석은 온라인 비즈니스의 성공을 위해 물리적 공간을 적절히 활용하는 것이 매우 중요할 수 있다는 시사점을 제공하였다.

Electronic Commerce (EC) has been at the center of discussion as a symbol of the integration of unprecedentedly developed Information and Communication Technologies (ICTs) and traditional commerce. In spite of much attention to EC, the research from a spatial perspective has not proliferated yet. EC was regarded to have aspatial characteristics based on the expectation for a global expansion of business activities in a digital economy. This paper attempts to figure out the spatial characteristics of public Business-to-Business electronic marketplaces (public B2B e-MPs), as one of the most evolving forms of B2B EC, regardless of the low proportion in B2B EC at present. Many of the firms operating public B2B e-MPs in Korea were located in Seoul, especially in Gangnam-gu. The analysis of three spatial indices showed their extreme spatial concentration. The analysis on the location factors of Public B2B e-MP firms in Korea demonstrated that location factors of public B2B e-MP firms were differentiated by regional groups: Gangnam-gu, Seoul except Gangnam-gu, and the provinces. It was againt an initial extreme expectation that the firms relevant to B2B EC will not care about physical locations because they mainly do businesses in electronic space. The differences between those in Gangnam-gu and in the provinces were strikingly prominent. Such differentiated location factors by region were closely related to the different attributes of the public B2B e-MPs by region. In conclusion, public B2B e-MPs are not irrelevant to physical space and physical proximity, at least at a current stage. Customized spatial strategies are required for successful online businesses.

키워드

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