Journal of the Korean Geographical Society (대한지리학회지)

The Korean Geographical Society (대한지리학회)
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Application and Evaluation of Spa Town Life Cycle Model through a Case Study of Bath Spa, United Kingdom

관광지 라이프사이클 모형의 검증 - 영국의 바스 온천을 사례로

  • Published : 2003.06.01
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Abstract

This article aims to validate empirically and verify theoretically, the applicability of the spa town life cycle model to Bath Spa located in United Kingdom. In order to test the model, the indicators of the model that associated with the rate of transportation infrastructure, the length of stay, tourist facilities, competitive resorts, advertising, tourism policy, environmental problem and the attitude of residents were examined through a comparative analysis. According to the result of this research, the indicators of 7 items excepting competitive resorts applied to Bath Spa. The competitive resorts of Bath Spa emerge at the maturity stage differing from the model that appeared at the stagnation stage. In conclusion if the new hypothesis of competitive resorts is added to the model, the model will be applied to western spa town, which has a small scale and a long history.

본 연구의 목적은 우리 나라 온천관광지를 대상으로 개발한 관광지 라이프사이클 모형을 영국의 바스 온천에 검증하는 것이다. 연구의 방법으로는 관광지 라이프사이클 모형의 교통. 관광객의 체류기간. 편의시설. 경쟁 관광지, 광고활동. 관광행정, 환경문제 그리고 지역주민이 태도 등의 각 항목별 지표를 사례지역에 적용하는 비교 분석 방법을 택하였다. 이와 같은 비교분석법에 의한 연구 결과 '경쟁관광지'를 제외한 나머지 7개 항목의 각각의 지표들이 영국 바스 온천에 적용되었다 바스 온천에서 '경쟁관광지'는 관광지 라이프사이클 모형과는 달리 침체단계에 나타나지 않고 성숙단계에 등장하는 것이 특징이다 결론적으로 우리 나라를 사례로 개발된 관광지 라이프사이클 모형은 경쟁관광지의 등장시기만 수정. 보완한다면 규모가 작고 역사가 오래된 서구 온천관광지에 적용이 가능하다.

Keywords

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