참고문헌
- 어패럴 뉴스 패션업계와 백화점의 과제
- 월간 소비자 no.1-2월 소비자 의식조사 한국소비자연맹
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- European Journal of Marketing v.30 no.8 Consumer behaviour and retail sales: Modelling the development of attitude problem Betts,E.J.;McGoldrick,P.J. https://doi.org/10.1108/03090569610130098
- Journal of the Academy of Marketing Science v.21 no.3 Consumer perceptions of tensile price claims in advertisement: An assesments of claim types across different discount levels Biswas,A.;Burton,S. https://doi.org/10.1177/0092070393213005
- Marketing Science Institute Working Paper No. 99-109 Hedonic and utilitarian consumer benefits of sales promotions Chandon,P.;Wansink,B.;Laurent,G.
- Journal of Marketing Research v.28 no.August Effect of price, brand and store information on buyers' product evaluations Dodds,K.;Monroe,B.;Grewal,D. https://doi.org/10.2307/3172866
- Journal of Consumer Marketing v.10 no.1 Effective use of advertisement promoting sale prices Fraccastoro,K.;Burton,S.;Biswas,A. https://doi.org/10.1108/07363769310026584
- Journal of Retailing v.74 no.3 The effect of store name, brand name and price discounts on consumers' evaluation and purchase intentions Grewal,D.;Krishnan,R.;Baker,J.;Borin,N. https://doi.org/10.1016/S0022-4359(99)80099-2
- Marketing Science v.10 no.4 Effects of price promotions on variety-seeking and reinforcement behavior Kahn,B.E.;Raju,J.S. https://doi.org/10.1287/mksc.10.4.316
- Journal of Consumer Research v.19 Asymmetric response to price in consumer brand choice and purchase quantity decisions Krishanmurthi,L.;Mazumdar,T.;Raj,S.P. https://doi.org/10.1086/209309
- Journal of Marketing v.54 no.July Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective Lichtenstein,D.R.;Netemeyer,R.G.;Burton,S. https://doi.org/10.2307/1251816
- Journal of Marketing Research v.30 no.2 Price perceptions and consumer shopping behavior: A field study Lichtenstein,D.R.;Ridgway,N.M.;Netemeyer,R.G. https://doi.org/10.2307/3172830
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- Advanced in Consumer Research v.14 Framing effects on buyer`s subjective product evaluations Monroe,K.B.;Chapman,J.D.;Melanie wallendorf(ed.);Paul auderson(ed.)
- Journal of Marketing Research v.36 no.May When do price promotions affect pretrial brand evaluations? Raghubir,P.;Corfman,K. https://doi.org/10.2307/3152094
- Journal of Consumer Research v.15 no.1 The effect of plausible and exaggerated reference prices on consumer perceptions and price search Urbany,J.E.;Bearden,W.O.;Weilbaker,D.C. https://doi.org/10.1086/209148
- Verdict on fashion pricing Verdict
- Journal of Marketing v.52 no.July Consumer perception of price, quality and value Zeithaml,V.A. https://doi.org/10.2307/1251446
- Journal of Marketing v.49 no.1 Problems and strategies in services marketing Zeithaml,V.A.;Parasuraman,A.;Berry,L.L. https://doi.org/10.2307/1251563