Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
권호 표지

Using the Theory of Planned Behavior to Explain Dairy Food Consumption amount University Female Students

계획적 행동이론을 이용한 여대생의 유제품 섭취 행동 분석

  • 김경원 (서울여자대학교 자연과학대학 식품영양학전공) ;
  • 신은미 (서울여자대학교 자연과학대학 식품영양학전공)
  • Published : 2003.02.01
Download PDF
⟨ Previous Next ⟩

Abstract

This study was designed to explain the intentions and consumption of dairy foods among university female students. The factors related to intentions of consumption or actual consumption of dairy foods were identified within the theory of planned behavior. The survey questionnaire, developed using open-ended questions (n=35) , was administered to university female students (n:184) Subjects completed information regarding attitudes, subjective norms, perceived control, intentions and consumption of dairy foods. Correlation analysis and multiple regression were used to study the association of factors with intentions and consumption of dairy foods. Subjects showed relatively low intention to consume dairy foods (-0.4 $\pm$ 1.6 from a scale of -4-14). They ate 1.2 $\pm$ 0.9 servings of dairy foods a day and 52.2% of subjects had less than a serving a day, showing inadequate consumption of dairy foods. All three factors, attitudes, subjective norms and perceived control were significantly correlated to the intentions to take dairy foods regularly (r : 0.26-0.27) . Multiple regression results, however, revealed that subjective norms (p < 0.01) and perceived control (p < 0.05) contributed to the model of explaining intentions, while attitudes did not (model $R^2$ : 0.154) . To predict and explain actual consumption of dairy foods, two regression models were examined. In the first model, perceived control was significant in predicting dairy foods consumption, while attitudes and subjective norms were not. In the second model, intentions and perceived control were significantly related to actual consumption of dairy foods, providing the empirical evidence of the theory (model $R^2$: 0.121) These results suggest that perceived control was significant in explaining actual behavior as well as intentions. This study suggests that nutrition education to increase dairy foods consumption for young adults should focus on increasing perception of control and eliciting social support from respected others.

Keywords

References

  1. Ajzen I (1991): The Theory of Planned Behavior. Org Behav & Hum Dec Processes 50: 179-211
  2. Bandura (1986): Social foundations of thought & action. Prentice hall, pp.390-453
  3. Block G (1998): Food Questionnaire. Block Dietary Data systems. Berkeley, CA, USA
  4. Brug J, Lechner L, DeVries H (1995): Psychosocial determinants of fruit and vegetable consumption. Appetite 25: 285-296 https://doi.org/10.1006/appe.1995.0062
  5. Cheong SH, Kim JS, Lee MY, Lee ill, Chang KJ (2001): A study on dietary intake and vitamin and mineral supplement use by korean college students attending web class. Nutr Scien 4 (2): 104-111
  6. Cheong SH, Kwon WJ, Chang KJ (2002): A comparative study on the dietary attitudes, dietary behaviour and diet qualities of food and nutrition major and non major female university students. Kor J Comm Nutr 7 (3): 293-303
  7. Contento JR, Murphy BM (1990): Psychosocial factors differentiating people who reported making desirable changes in their diets from those who did not. J Nutr Educ 22: 6-14 https://doi.org/10.1016/S0022-3182(12)80286-X
  8. Godin G, Kok G (1996): The theory of planned behavior: A review of its applications to health-related behavior. Ame J of Health Pro II (2): 87-98
  9. Godin G, Valois P, Lepage L, Desharhais R (1992): Prediction of smocking behavior an application of Ajzen's theory of planned behavior. Brit J A ddic 87: 1335-1343
  10. Godin G, Valois P, Lepage L (1993): The pattern of influence f perceived behavioral control upon exercising behavior: an application of Ajzen's theory of planned behavior. J Beh Med 16(1): 81-102 https://doi.org/10.1007/BF00844756
  11. Hwang YR, Song KH (1993): A study on dietary patterns of college students in seoul and kyunggi-do. J Natural Science 10: 101-114
  12. lung EY, Lim YH, Park MS, Kim MW (2002): A study of the consumption of convenience foods. Kor J Comm Nutr 2 (7): 149-155
  13. Kim JE, Park DY (2001): A study on predicting behavioral intention of breast feeding among primigravida. Kor J Comm Nutr 6(3): 331-339
  14. Kim KN, Lee ks (1996): Nutrition knowledge, dietary attitudes, and food behaviors of college students. Kor J Comm Nutr 1 (I): 89-99
  15. Kim KW, Kim KA (1999): Using focus group interviewsto assess food behavior and needs of nutrition education for female university students. Kor J Comm Nutr 1 (1): 25-32
  16. Kim KW, Ureada JR (1996): Applying the theory of planned behavior to understand milk consumption among WIC pregnant women. Kor J Comm Nutr 1 (20): 239-249
  17. Klantsky AL (2001): Diet, alcohol, and health: a study of connections, confounders, and cofactors. Am J Clin Nutr 74: 279-280
  18. Kwon WJ, Chang KJ (2000): Evaluation of nutrient intake, eating behavior and health-related lifestyles of korean college students. Nutritional Sciences 3 (2): 89-97
  19. Lee HS, Lee JA, Paik JJ (1998): A study of food habits, physical status and related factors of college students in chuncheon. Kor J Comm Nutr 3 ()): 34-43
  20. Lee MS, Lee JW, Woo MK (2001): Study on the factors influencing food consumption by food frequency questionnaire of university students in taejon. Kor J Comm Nutr 6 (2): 172-181
  21. Lee MS, Woo MK(1999): Changes in food habit, nutrition knowledge and nutrition attitude of university students during nutrition course. Kor J Nutr 32(6): 739-745
  22. Lee YN, Lee JS, Ko YM, Woo JS, Kim BH, Choi HM (1996): Study on the Food Habits of College Students by Residences. Kor J Comm Nutr I (2): 189-200
  23. Lien N, Lytle LA, Kornro KA (2002): Applying theory of planned behavior to fruit and vegetable consumption of young adolescents. Am J Health Promot 16(4): 189-197
  24. Ministry of Health and Welfare (1999): Report of 1998 National Health and Nutrition Survey
  25. Montano (1997): Health behavior & health education 2nd. Jossey-bass, pp.85-112
  26. Park DY (1997): Theory and model applying for nutrition education. Kor J Comm Nutr 2 (I): 97-104
  27. Park K, Ureda JR (1999): Specific motivations of milk consumption among pregnant women enrolled in or eligible for WIC. J Nutr Educ 31 : 76-85 https://doi.org/10.1016/S0022-3182(99)70399-7
  28. Ryu HK, Yoon JS (2000): A comparative study of nutrient intakes and health status with body size and weight control experience in adolescent females. Kor J Comm Nutr 5 (3): 444-451
  29. Saunders RP, Rahilly SA (1990): Influences on intention to reduce dietary intake of fat and sugar. J Nutr Educ 22 : 169-176 https://doi.org/10.1016/S0022-3182(12)80918-6
  30. Schlenker ED (1984): Nutrition in aging times mirror. Mosby, pp.24-41
  31. Shannon J, Kirkley B, Ammerman A, Keyserling T, Kelsey K, DeVellis R, Simpson RJ (1997): Self-efficacy as a predictor of dietary change in a low-socioeconomic-status Southern Adult Population. Health Educ & Beh 24(3): 357-368 https://doi.org/10.1177/109019819702400308
  32. Song BC (I998): Dietary patterns of the university students living in seoul focusing on the eating-out and food preference. College of Nutural Science, Konkuk Univ 9 (2): 269-280
  33. Sporny LA, Contento IR (1993): Stage of change in dietary Fat reduction Social Psychological correlates. J Nutr Educ 27 : 191-199
  34. Sparks P, Hedderly D, Shepherd R (1992): An investigation into the relationship between perceived control, attitude variability and the consumption of two common foods. European J of Social Psychology 22: 55-71 https://doi.org/10.1002/ejsp.2420220107
  35. WooHR (1999): The study of the college students' nutrition knowledge and eating attitude by comparing those of food and nutrition major students and non-food and nutrition major students. J Human Ecology Sangji Univ 21 : 307-320
  36. You HE, Sung HI, Kwak JO, Chang KJ (2002): The dietary behavior, dietary intakes internet searches regarding by disease in college studentsparticipating in a nutrition education web class. Kor J Comm Nutr7 (5): 696-704