Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지

A Study on the Consumer Behavior on Environmentally Beneficial Clothing

환경(環境) 친화적(親和的) 의류제품(衣類製品)에 대(對)한 소비자(消費者) 태도(態度)에 관(關)한 연구(硏究)

  • Lee, Ji-Eun (Dept. of Fashion Design, Graduate School of Design, Kookmin University) ;
  • Kim, Il (Dept. of Fashion Design, Kookmin University) ;
  • Park, Sun-Kyung (Dept. of Fashion Design, Kookmin University)
  • 이지은 (국민대학교대학원 의상디자인학과) ;
  • 김일 (국민대학교 의상디자인학과) ;
  • 박선경 (국민대학교 의상디자인학과)
  • Published : 2002.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

Keywords

References

  1. 황인창, '생태적 마케팅의 효율적 전개를 위한 환경의식적 소비자의 특성 분석'(전남대학교 대학원 박사학위 논문, 1990. 2), p. 60
  2. E. Cracco & J. Rostenne, 'The Socio-Ecological Product,' MSU Business Topics, Vol. 19(summer 1971), p. 32
  3. Jennifer Lawrance & Laurie, 'Freeman Marketers Study State Guideline', Advertising Age,(November 1990), p. 74
  4. '매일경제신문', '세계적인 스킨케어 유통업체 英 바디 샵'.(2000. 11)
  5. '환경마크협회'. '환경 친화적 섬유 제품'(2000. 7)
  6. Burall, P. 'Green Design', London: The Design Council, 1991
  7. 최나영, '그린 패션제품의 활성화를 위한 환경 친화적 소비자 특성연구'(서울여자대학교 대학원 박사학위 논문, 1999. 1). pp. 19-20
  8. '환경마크협회', '환경 친화적 섬유 제품'(2000. 7)
  9. 월간섬유, '환경보호 적합한 제품으로 각광 석면 대체로 사용되는 케블라', 1994. 1. pp. 116-117
  10. Burall, P. 'Green Design', London: The Design Council, 1991 pp, 146-149
  11. Burall, P. 'Green Design', London: The Design Council, 1991 pp, 152-153
  12. 월간섬유, '환경보호 적합한 제품으로 각광 석면 대체로 사용되는 케블라', 1994. 1. pp. 156-157
  13. 'Auf dem Oko-Trip', Texilien, Der Spiegel 46, 1994, pp. 130-131
  14. 김민수, '모던디자인 비평'(서울: 안그라픽스, 1994), pp. 181-184
  15. Bobbin journal, '폐기된 PET병 의류로 부활한다.' 1998년 2월 호. pp. 148-149
  16. 황인창, '생태적 마케팅의 효율적 전개를 위한 환경의식적 소비자의 특성 분석'(전남대학교 대학원 박사학위 논문, 1990. 2), p. 60
  17. W. Thomas Anderson, Jr. and William H. Cunningham, 'The socially Consumer,' Journal of Marketing, Vol. 36, July, 1972, pp. 23-24 https://doi.org/10.2307/1251036
  18. Karl E, Henion II, Ecological Marketing, Columbus : Grid, Inc, 1972, p. 8
  19. Mona A. Clee, 'A Cross-Cultural Investigation of the Ecologically Concerned Consumer,' Master's Dissertation, Graduate School of Business, The University of Taxas at Austin, 1978, p. 20
  20. Ken Peattie, Green Marketing, London : Pitman Publishing, 1992, pp. 118-119
  21. John H. Antil and Peter D. Bennet, 'Construction and Validation of Measures of Individual Difference Variables: The Case of Socially Responsible Consumer,' Working Paper #47, The Pennsylvania State University, August, 1976, p. 12