Development of Balanced Performance Measurement Index for B2B e-Marketplace

B2B e-Marketplace의 성과측정지표 개발에 관한 연구 -재무적 성과 및 지식자산 성과관점에서-

This paper defines measurement index items and weight of the index for the purpose of developing a performance measurement index that balancedly measures performance of B2B electronic commerce. The deductive research is used for the development of measurement index items and Analytic Hierarchy Process(AHP) method for the development of weight of the index. This paper has four performance measurement perspectives-finance, partners, business process and human resources, which based the existing researches of balanced performance measurement. This researchers developed eleven second level criteria and twenty-six indexes under four perspectives through the deductive method and expert interviews, weighted on the perspectives, criteria and indexes in accordance with the forms of e-marketplace-vertical and horizontal. As a result, the most important indexes are the maintenance of partners and the efficiency of operation process in the vertical e-marketplace. In the horizontal e-marketplace, the collection of partners, development and prediction processes are more important than other indexes.