Korean Journal of Agricultural Science (농업과학연구)

Institute of Agricultural Science, CNU (충남대학교 농업과학연구소)
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Strategies for Adopting E-Commerce System into Agricultural Marketing

전자상거래를 이용한 농산물 마케팅의 활성화 전략

  • Kwon, Yong-Dae (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University) ;
  • Kim, Eung-Cheol (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University)
  • 권용대 (충남대학교 농업생명과학대학 농업경제학과) ;
  • 김응철 (충남대학교 농업생명과학대학 농업경제학과)
  • Published : 2002.12.31
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Abstract

In the near future information technology will make more extensive applications to agricultural marketing system through e-commerce system. This paper is to investigate the current trends of e-commerce in agricultural marketing and suggest strategies for increasing agricultural product sales at the farm level as follows ; 1) price and quality control for attracting customers 2) increasing brand power for marketing promotion, and 3) devising more convenient website for internet users.

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