여성잡지광고에 나타난 활자체와 색상에 대한 연구

Typeface and Color; Focused on Two-Page Spread Color Advertisements in Women's Magazine

  • 강영립 (중부대학교 신기술공학부) ;
  • 이광숙 (중부대학교 광고홍보학과)
  • 발행 : 2002.10.01

초록

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

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