복식문화연구 (The Research Journal of the Costume Culture)
- 제10권6호
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- Pages.666-679
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- 2002
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
청소년의 의복쇼핑성향에 따른 충동구매행동
Adolescents Impulsive Purchase Behaviors as Determined by Clothing Shopping Orientation
초록
The purpose of the present study was to analyze clothing shopping orientation and impulsive purchase behavior for clothing by using adolescents. Data were collected through a self-administered questionnaire survey from 680 middle and high school students living in Gangrung area from July 2 to July 6, 2001; 582 were used for the data analysis. Data were analyzed by chi-square analysis, 1-test, ANOVA, descriptive statistics, cluster analysis and Duncan's multiple range test. The results showed significant differences in clothing shopping orientation and in the impulsive shopping factors for clothing among the groups determined by demographic characteristics and, in the impulsive shopping factors for clothing among groups determined by the shopping orientation. Female students and high school students showed higher tendencies of recent experiences of impulsive buying for clothing. More thin half of the subjects tended to spend less than 30,000 won and to buy two items each time when purchasing clothing impulsively. Most students used discount shops or specialized stores fur impulsive purchase.