The International Journal of Costume Culture
- 제5권1호
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- Pages.14-25
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- 2002
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- 1229-2761(pISSN)
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- 1229-2761(eISSN)
Mass Customization in the Apparel Industry using New Technologies
- Kim, Jungeun (Lecturer, Dept. of Clothing & Textiles, Chung Ang University) ;
- Lee, Khmhee (Professor, Dept. of Clothing Science, Seoul Women′s University)
- 발행 : 2002.03.01
초록
The purpose of this study is to define mass customization in the apparel industry and to discover, the apparel industry's potential to deliver customized apparel products. Different from product-centered mass Production, mass customization is focusing on customers' unique needs. The goal of mass customization is for customers to find exactly what they want at a reasonable price. Using new technologies such as 3-D body scanning and digital printing, mass customization can give customers customfit and personalized garments. Mass customization can satisfy a customer in terms of personalization, fit and design. Adoption of mass customization will open new opportunities for the apparel manufacturer of the future. Mass customization is a strategy that apparel manufacturers should consider for their goals.