A study of contents management in the B2B of Make-to-order

수주생산기업의 전자상거래시스템 구축을 위한 컨텐츠 관리 방안

Contents are the critical factors for website success. It is important to give the right information to each customer. For this, not only systematic classification but also management of contents is necessary. With regard In the former, some studies are found, but not for the latter. This paper proposes some methods of efficient contents management, which include customized service, push service of technology information, and real-time offering service. For each of them, the process of management is defined focusing on the B2B under make-to-order environment. The methodology is applied to the case of a marine engine manufacturing company.