A Comparison of Consumer Characteristics between high and low Group in Recycling Behavior

재활용 행동 집단별 소비자특성과 영향요인에 관한 비교연구

  • 유두련 (대구가톨릭대학교 생활환경학과)
  • Published : 2002.06.01

Abstract

The purpose of this study is to examine consumer characteristics according to the recycling behavior and analyze the affected variables on recycling behavior. For the empirical analysis, the data was collected 585 consumers from May 14 to June 8,2001. The statistical methods for this study were descriptive statistics, t-tests, cross tables, ANOVA and multiple regression analysis using SPSS PC program. The major findings of this study were as follows: 1. Convenience was important variables to explain the recycling behavior of household trash between two groups, but extrinsic incentives of rewards for undertaking the behavior was not significant. 2. Intrinsic motivation like as perceived consumer difficulties(PCD), perceived consumer effectiveness(PCE), recycling altitude, and ethic was significant variables to compare two groups. 3. Recycling knowledge was important to explain the recycling behavior, but no impact on recycling behavior. 4. Except age, all of socially demographic variables were significant to compare the recycling behavior of two groups. 5. Recycling attitude and convenience had influence on recycling behavior. Especially, ethic had influence on low level recycling behavior of consumer group.

Keywords

References

  1. 곽인숙, 송요숙,김태년,김경애(1998). 환경의식과 가정쓰레기 처리행태에 관한 연구. 대한가정학회지, 36(2), 1-18
  2. 김남천,배영진,이주삼, 정재춘(1994). 가정쓰레기 이야기. 신광문화사
  3. 김연우(1984). 환경상품에 대한 소비자의사결정에 관한 연구. 고려대학교 대학원 석사학위논문
  4. 김혜선(2001). 대형유통업체의 일회용 비닐봉투 유료화가 소비자의 장바구니 사용에 미치는 영향. 소비문화연구, 4(1), 3-24
  5. 노남숙(1994). 주부의 환경관리지식 인지도와 환경 관리행동에 관한 연구. 이화여자대학교 석사학위 논문
  6. 노영화,강성진(1992). 환경보전을 위한 가정소비생활 개선방안 연구. 한국소비자보호원
  7. 박운아, 이기춘(1995). 환경의식적 소비자행동에 관한 연구. 대한가정학회지, 33(4), 199-212
  8. 변순희(1994). 주부의 환경보존의식 및 행동에 따른 쓰레기 처리에 대한 관심도. 숙명여자대학교 대학원 석사학위 논문
  9. 심미영(1999). 환경문제에 대한 사회책임적 소비자 태도와 행동의 일치성 및 영향요인. 대구효성 가톨릭대학교 대학원 박사학위 논문
  10. 안길상,정영숙,이기주,이동석(1993). 생활쓰레기 분리배출 및 재활용에 적극적인 소비자의 특성에 관한 연구. 한국소비자학회 학술발표논문집
  11. 유두련(2001). 소비자보증금제도 참여활성화를 위한 방안에 관한 연구: 환경교육을 중심으로. 소비자학연구, 14(4), 83-100
  12. 이득연(2000). 환경친화적 소비생활양식의 확산방안. 한국소비자보호원 연구보고서 2000-02
  13. 이승신,이혜임,류미현(1993). 환경보존을 의한 소비자능력. 환경문제와 소비자, 2-37
  14. 이연호, 박미석(1997). 생태학적 관점에서 본 주부의 생활폐기물 재활용행동에 관한 인과적 분석. 대한가정학회지, 35(1), 443-459
  15. 이영숙(1992). 일반폐기물 분리참여도 결정요인 분석. 숙명여자대학교 대학원 석사학위 논문
  16. 이정전(1992). 북색경제학. 한길사
  17. 정주원(1993). 소비자처분행동 유형과 영향변인에 관한 연구 동국대학교 대학원 석사학위논문
  18. 최남숙(1994). 서울시 주부들의 환경교육과 환경보전행동에 관한 연구. 이화여자대학교 대학원 박사학위논문
  19. 한상욱,이길철(1992). 쓰레기재활용. 도서출판 예경
  20. 환경부(2000). 99년 전국폐기물 발생 및 처리현황
  21. Antil, H. J. (1984). Socially responsible consumer: Profile and implications for public policy. Journal of Macromarketing, Fall, 16-39
  22. Balderjahn, I.(1988). Personality variables and environmental attitude as predictors of responsible consumption pattern. Journal of Business Research, 17,51-56 https://doi.org/10.1016/0148-2963(88)90022-7
  23. Berger, I. E. & Corbin, R. M. (1992). Perceived consumer effectiveness and faith in other as moderators of environmentally responsible behaviors. Journal of Public Policy & Marketing, 11(2), 79-89
  24. De Young, R. (1988-89). Exploring the difference between recyclers and non-recyslers: The role of information. Journal of Environmental System, 18(4), 341-351
  25. De Young, R & Kaplan, S. (1985-1986). Conservation behavior and the structure of satisfactions. Journal of Environmental Systems, 15(3). 233-242
  26. Dunlap, R E.; Grieneeeks, J. K. & Rokeach, M. (1983). Human values and pro-environmental behavior, pp.145-168. Vining, J. & Ebreo, A (1990)에서 재인용
  27. Hopper, J. R. & Nielson, J. M. (1991). Recycling as altruistic behavior: Normative and behavior strategies to expand participation in a community recycling program. Environment and Behavior, 223(2), 195-220
  28. Jacobs, H. E. & Bailey, J. S. (1982-83). Evaluating participation in a residential recycling program. Journal of Environmental Systems, 12(2).141-152
  29. Jacobs, H. E. ; Bailey, J. S. & Crews, J. I. (1984). Development and analysis of a commumitybased resource recovery program. Journal of Applied Behavior Analysis, 17, 127-145 https://doi.org/10.1901/jaba.1984.17-127
  30. Luyben, P. D. & Bailey, J. S. (1979). Newspaper recycling. The effects of rewards and proximity of containers. Environment and behavior, 11(4). Decem. 539-557 https://doi.org/10.1177/0013916579114006
  31. Luyben, P.D. & Cummings, S. (1981-82). Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11(3), 235-245
  32. Nielson, J. M. & Ellington, B. L. (1983). Social processes and resource conservation. in Feimer, N. R. & Geller, E. S.(Eds), Environmental psychology: Direction and perspectives(pp288-312). New York: Praeger
  33. Pardini, A U. and Katzev, R. D. (1983-1984). The effects of strength of commitment on newspaper recycling. Journal of Environmental Systems 13, 245-254
  34. Reid, D. H. ; Luyben, P, D. ; Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: The effects of prompting and proximity of containers. Environment and Behavior, 8(3), Sept. 471-482 https://doi.org/10.1177/136327527600800307
  35. Roberts, J. A(199l). Development ofprofile of the socially responsible consumer for the 1990s and its marketing management and public policy implication. The University of NebraskaLincoln, PH.D
  36. Schahn, J. ; Holzer, E. (1990). Studies of individual environmental concern: The role of knowledge, gender and background variables. Environment and Behavior, 12, 157-166 https://doi.org/10.1177/0013916580122002
  37. Schwepker, C. H. J. Cornwell, T.B. (1991). An examination of ecologically concerned consumer and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 10, 77-101
  38. Scott, D. & Willits, F. K.(1994). Environmental attitudes and behavior: A pensylvania survey. Environment and Behavior, 26, 239-260 https://doi.org/10.1177/001391659402600206
  39. Spaccarelli, S. ; Eolik, E & Jason, L. A (1989-90). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19(1), 45-57
  40. Van Liere, K. D. & Dunlap, R. E.(1980). The social bases of environmental concern. Public Opinion Quarterly,44,181-197 https://doi.org/10.1086/268583
  41. Vining, J. & Ebreo, A. (1990). What make a recyle? : A comparison of recycler and non-recycler. Environment and Behavior, 22(1), 55-73 https://doi.org/10.1177/0013916590221003