Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Canonical Correlation Analysis of Customer Satisfaction for Family Restaurant Dining in Sunchon City

순천시 패밀리레스토랑 이용고객들의 외식만족에 대한 정준상관분석

  • Kang, Jong-Heon (Dept. of Food & Cooking Science, Sunchon National University)
  • 강종헌 (순천대학교 조리과학과)
  • Published : 2002.02.28
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Abstract

The purpose of this study is to investigate whether a group of predictor variables which constitute four determinants of dining satisfaction do exert a significant influence on messures of dining satisfaction in family restaurant. Canonical correlation analysis is used to achieve the purpose of this study. This technique enables the researcher to test for the effects of a set of predictor variables upon a multidimensional measure of dining satisfaction in family restaurant. Results suggest that multiple determinants are important in determining dining satisfaction in family restaurant. No one determinant can fully explain its complexities. The four determinants also appear to vary in terms of importance. Individual variables within four determinants also appear to vary in terms of importance. Finally, the results of the study provide some insight into the types of marketing strategies that can be successfully used by operators who manage family restaurants.

Keywords

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