Journal of Global Scholars of Marketing Science (마케팅과학연구)
- Volume 7
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- Pages.55-69
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- 2001
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- 2163-9159(pISSN)
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- 2163-9167(eISSN)
competition strategies for traditional market -focus on strength strategies of inner core competency-
재래시장 경쟁력 방안 -내부 핵심능력 강화방안을 중심으로-
Abstract
This article focuses on subject of the present question to traditional market. These days traditional markets have systemic problems due to deterioration of the outer market circumstance and the inner defect and the inner frailty. In this situation, from the SangNam market case analysis, was traced the alternative activation strategies. Issued the 6 inner competency competition strategies for traditional market and issued 7 functional frame for organization system construction. Struggle strategies is built up of the inner organization solidarity and effective management system. So as to build struggle strategies, suggested and issued the 4 phase organization frame to strength stage of traditional market organization operating.
Keywords