A Study on the Developing of High Value Knitwears - Focusing on the Developing Brand of Women's Knitwears -

고부가가치(高附加價値) 니트웨어 상품(商品) 개발(開發)에 관(關)한 연구(硏究) - 여성(女性) 니트웨어 브랜드 개발(開發)을 중심(中心)으로 -

  • Han, Kook-Hee (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Cho, Kyu-Hwa (Dept. of Clothing & Textiles, Ewha Womans University)
  • 한국희 (이화여자대학교 의류직물학과) ;
  • 조규화 (이화여자대학교 의류직물학과)
  • Published : 2001.09.30

Abstract

The purpose of this study is to help you understand the importance of developing of high value added fashion culture goods being integrated with technology and knowledge. And to propose efficient ways of creating a new brand which can be accepted by anyone who has international sensibility. First of all, after making deep research and investigation about the status of current situation in domestic knitwears industries and brands, and exploring problem areas, a growth plan with priority given to strategies for creation of high value added knitwears and its brands will be presented. As methods used in this study, researches was made mainly by digging into technical books on knitwears, fashion trends, and domestic and international fashion information magazine and leaflets, let alone, a lot of domestic market research was performed, as required, and sometimes knitwears simple items were also actually made in parallel.

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