Research towards the relationship between the user characteristics and the design factors of internet shopping mall

인터넷 쇼핑몰 디자인 요소와 사용자 특성과의 관계에 관한 연구

Through the use of internet, a new trend of business which is now known as electronic commerce has emerged. Although the importance of shopping mall design has been mentioned frequently, empirical study towards the design factors has been scarcely carried. The purpose of this study is to identify the relationship between the design factors of a shopping mall and the user characteristics. Result showed that there is a significant relationship between the some design factors of shopping mall and user characteristics. Especially the users of internet shopping mall those who have used the web frequently tend to dislike the diverse use of complex fonts, bold, or italics. The result of this paper can give some ideas to the people who are designing a shopping mall and company who tries to construct a shopping mall.