Buying Condition of Ready-to-wear of Women

성인 여성의 기성복 구매실태에 관한 연구

  • Published : 2001.12.31

Abstract

The purpose of this study was to provide buying condition of women focusing on age groups and satisfaction with ready-to-wear and basic data in designing ready-to-wear for women. The questionnaire method was used and one-to-one interviews were held for residents in Iksan, Jonju areas. Total 252 subjects were surveyed and used for statistical analysis and were analyzed by Frequency, ANOVA, CROSSTABS, $x^2-test$. Women for this study were classified 3 groups(young women, middle aged women, obesity women). The results of this study were as follows; 1) Both BMI and Rohrer index are significantly different according to 3 groups. 2) In the buying method, more than 97% of the middle aged women and obesity women had purchased ready-to-wear apparel. 3) While young women purchased their clothing in the Bose store, middle aged women and obesity women purchased their clothing in the department store. 4) In young women and middle aged women group, the most important criteria of buying were design. In obesity women, the most important criteria of buying were design, size (fitness), price. 5) For the satisfaction of ready-to-wear with aging, 34.1% of all respondents showed dissatisfaction. There was significant difference according to the age. 6) In the fit of ready-to wear, When ready-to-wear is not fit, more than 40% was purchased big or small.

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