Commodity Characteristics Preferred by Young People in Japan

This paper turns its attention to the commodities that enjoy a large sale among the university students in Japan. The aim of the study is to clarify by what criteria the university students purchase them. In order to investigate by what criteria they select goods and what constitutes the factors of selection, the method of factor analysis was applied. The method produced three factors as the criteria for selection: The 1. factor as "daily-non-daily", the 2. factor as "popular-regular" and 3. factor as "searching-dependent". This leads to the conclusion that the commodities have a good sale because of their characteristics of being suitable to daily life, being popular and being objects of searching activities among the young people in Japan.