The Impact of Social Influence on Information Systems Adoption: An Extension to the Technology Acceptance Model

사회적 영향이 정보 시스템 수용에 미치는 영향: 정보기술수용모형(Technology Acceptance)에서

  • 양희동 (이화여자대학교 경영대학 경영학과) ;
  • 최인영 (이화여자대학교 경영대학 경영학과)
  • Published : 2001.09.30

Abstract

Despite many numbers of studies in Technology Acceptance Model(TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation(spreadsheet) and Internet(WWW) usage. Study findings include that 1) social influence has a direct impact on the usage of spreadsheet, but not on Internet(WWW) usage, and 2) social influence has a stronger indirect impact on IS use through perceived ease of use than through perceived usefulness(for both Internet and spreadsheet).

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