Dynamics of Policy Persuasion : Cause vs. Outcome

정책설득의 다이내믹스 : 명분과 실리의 인과지도

Politicians are competing to persuade their policies and to oppose other's. Policy persuasion is based on two independent reasons; moral causes vs. economic outcomes. There have been few studies on investigating and comparing their structural differences. This paper studies how policy makers use moral causes and economic outcomes in persuading their policies. Causal and cognitive structures of persuasions for and against sunshine policy are compared by cognitive map analysis. Finally, this study discusses how to use causal map analysis to understand moral causes and economic outcomes as tools for policy persuasion.