Social Perceptions on the Women Work Force in Korean Service Industry: Service Quality and the Application of Women Work Force

한국의 여성 서비스인력에 대한 사회적 인식에 관한 연구: 서비스 품질 및 여성인력활용을 중심으로

This study examined the social perceptions on the women work force in Korean service industries. 100 questionnaires per each of five service industries, hotel, PCS, department store, general hospital and bank (500 altogether) were distributed to general consumers to measure perceived service quality and perceptions on the women employees in the those service industries. It was found that consumers were not very satisfied with the service quality of the industries. They felt the necessity of women workforce in service industry and agreed to that women employees posessed management quality and had potential to develop.