Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Influences of Consumer′s Value Systems on Clothing Involvements and Shopping Orientations

소비자의 가치체계가 의복관여도와 쇼핑성향에 미치는 영향

  • 임경복 (세명대학교, 의상·섬유디자인학과)
  • Published : 2001.09.01
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Abstract

As the society becomes industrialized and urbanized, men are changed and the speed of change becomes faster and faster. The purpose of this study was to identify the consumer's value systems and clarify how it influence on clothing involvements and shopping orientations. The data were collected via a questionnaire from 423 students of Semyung University in Checheon and data were analyzed by frequency, Crobach's alpha, factor analysis, custer analysis, ANOVA, Duncan test, t-test and multiple regression. The results of this study were as follows: According to the value factors students were classified into four groups. Among four groups success pursuit group was the biggest(58.4%). The four groups showed different clothing involvements and shopping orientations. Shopping orientations were influenced by the demorgraphic factors, value systems and clothing involvements. Among seven sopping orientation, entertainment pursuit was the most influenced factor y three factors. Additionally value system, clothing involvements and shopping orientations were influenced by the demographic variables.

Keywords

References

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