Abstract
The aim of this paper is to evaluate users benefit values of theme park using Travel Cost Method with special reference to Woobang Tower Land in Taegu for the estimation of economic values. This research is mainly based on questionnaire survey of 100 users of the theme park. Socio-economic factors such as income, year of education, annual income, age and money(travel cost) are analysed from 5 residential areas of the respondents. Multiple regression analysis was used for the evaluation of annual number of park visitings based on the analysis. The regression model shows NV = $\alpha$+$\beta_1$TC+$\beta_2$INC+$\beta_3$EDU+$\beta_4$AGE (NV : Annual Number of Visitings, TC : Travel Cost, INC : Annual Income, EDU : Years of Education, AGE : Age). Regarding to visitors demand curve based on the equation showed that annual economic values of Woobang Tower Land was estimated as 50billion Korean Won.