인터넷을 통(通)한 의류(衣類) 구매시(購買時) 소비자(消費者)의 위험지각(危險知覺)에 관(關)한 연구(硏究)

A Study on Consumers' Risk Recognition Regarding Purchase of Apparel Goods through Internet

The purpose of the study was to investigate the differences in risk recognition regarding purchase of apparel goods according to internet shoppers' sex, age, and purchasing group and characteristics of apparel goods. For the measurement, a questionaire was developed by the researchers. The questionnaire consisted of questions regarding characteristics of the sample and apparel goods and risk on buying apparel through internet. Data analyses were performed by frequency analysis, factor analysis, t-test, ANOVA, and Tukey's test. The result of the study was that significant differences showed in risk recognition of internet shoppers according to their sex, purchasing group, and fit of apparel goods.