한국생활과학회지 (Korean Journal of Human Ecology)

  • 제9권3호
  • /
  • Pages.335-348
  • /
  • 2000
  • /
  • 1226-0851(pISSN)
  • /
  • 2234-3768(eISSN)
한국생활과학회 (Korean Association of Human Ecology)
권호 표지

소매유통전문인 양성을 위한 교육프로그램의 평가 - 소규모 자영업자의 경쟁력강화 방안의 일환으로 -

Evaluation of Re-education program for retailers' with self-employed to enhance their market competition

  • 김민정 (계명대학교 생활과학부 가족복지) ;
  • 홍성희 (계명대학교 생활과학부 가족복지) ;
  • 배미경 (계명대학교 생활과학부 가족복지)
  • Kim, Min-Jeong (Dept of Family Welfare, School of Human Ecology, KeiMyung University) ;
  • Hong, Sung-Hee (Dept of Family Welfare, School of Human Ecology, KeiMyung University) ;
  • Bae, Mi-Kyeong (Dept of Family Welfare, School of Human Ecology, KeiMyung University)
  • 발행 : 2000.09.30
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초록

This study examines changes in economy status of retailers with self-employed and introduce a re-education program for enhancing their market competition supported by KeiMyung University and the city of Daeku. There are more than 80 participants for this program, mostly employed in small business in such as supermarket, apparel industry, conventional type of market and so on. The questionnaires were administered to all participants and analyzed the level of satisfaction for categories included in survey to evaluate the program. The results of study leads us to suggest the ways how those small business families can survive in furture and give the motives to develop new marketing strategies.

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