Fashion & Textile Research Journal (한국의류산업학회지)
- Volume 2 Issue 3
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- Pages.205-214
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- 2000
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- 1229-2060(pISSN)
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- 2287-5743(eISSN)
Online Research and Response Behavior Model
Online Research와 응답자 행동모델 고찰
- Ahn, Sohyun (Dept. of Clothing & Textile Design, Pusan National University) ;
- Suh, Yonghan (Dept. of Business Administration, Pusan National University) ;
- Go, Jaejoong (Dept. of Distribution Information, Ulsan College) ;
- Kang, Yongsu (Dept. of Distribution Information, Ulsan College)
- Received : 2000.03.10
- Published : 2000.08.31
Abstract
With the increase of using Internet in clothing shopping, the gathering of customer information based on online research is emphasized. The purposes of this paper summarized the several aspects of on-line research as new data collection methods and investigate some characteristics through reviewing extant literature on online research. We explored a conceptual model of response behavior for the purpose of the literature in a manner which enhance a deeper understanding of online response behavior. This model was focused on exchange paradigm instead of a "help-the-sponsor" approach. The proposed conceptual framework included questionnaire design, response incentive, commitment, convenience, expertise, response behavior (satisfaction and attitude), and online research performance.