여대생의 생활양식에 따른 의복선택기준에 관한 연구­청주시를 중심으로­

A Study on Female College Students＇s Clothing Selection Criteria according Their Life Styles­Focused on Chungju city

The purposes of the study were to investigate the differences of female students' clothing selection criteria and their life styles according to their demographic data and to examine the differences of their clothing selection criteria according to their life styles. The data were collected from 400 female college students in Chungju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach' s α, F­test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences between variables of clothing selection criteria according to student's major, father's education level, family's monthly income, student's monthly expenditure on clothing and her companion when purchasing her clothing. Life styles were classified five types. The dimensions of life style were significantly different according to student's major and monthly expenditure on clothing. There were significantly different between life style dimensions and clothing selection criteria.