한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제24권7호
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- Pages.964-975
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- 2000
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
한국 성인남녀의 의복 선호색
Color Preference for Clothing of Korean Adults
초록
The purposes of this study were to analyze the color preference for clothing of Korean male and female adults and to provide the useful data for the fashion color planning. The result of this study showed that the preferences in hue and tone are different mainly by season. The most preferred colors in clothing are YR, B and Y. Y is preferred in spring, B and W in summe, YR in fall, Gy and Black in winter. The most preferred tones in clothing are pale tone in spring and summer, dark tone in fall and winter. The color preference for casual wear is more varied than the color preference for formal wear. The tones of low saturation are preferred for formal wear and the tones of high saturation are preferred for casual wear.