참고문헌
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- 소비자의 가치의식과 의류제품평가 유희
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- 경영학 연구 v.19 no.2 소비자 정보처리에 대한 관여도와 광고모델의 조정적 역할 이학식
- 의복품목에 따른 제품관여의 수준과 유형 및 정보탐색 활동에 관한 연구 이영경
- 소비자의 의복관여와 외적정보탐색 이영선
- 한국의류학회지 v.21 no.8 의복구매시의 정보처리와 평가과정 이영선
- 소비자 관여에 관한 연구 정창환
- 의복에 대한 소비자 관여 연구 최은영
- 의류제품에 대한 가정적 반응이 태도 형성에 미치는 영향 최선형
- 소비자학연구 v.1 no.1 소비자의 제품관여도와 구매상표의 전환정도 한민희;장대련;김익태
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