The International Journal of Costume Culture
- Volume 3 Issue 3
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- Pages.181-192
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- 2000
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- 1229-2761(pISSN)
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- 1229-2761(eISSN)
The Internationalisation of Fashion Consumption. Challenges for the Twenty-first Century
- Hann, M.A. (University of Leeds, England) ;
- MacGillivray, M.S. (University of Leeds, England)
- Published : 2000.10.01
Abstract
The nature of internationalisation is explored and the historical stages in the process described. A series of profiles of fashion companies, which have pursued policies of internationalisation, is presented. The challenges faced by fashion producers and retailers, as they enter the twenty-first century, are identified and the changing context of fashion consumption is recognised.