Web Site Evaluation with Community Criteria

커뮤니티 요소를 고려하는 웹사이트 평가

Design of web site must include community considerations alongside technical design aspects. The main purposes of this study are to identify the community criteria for evaluating web site and to examine how business web sites include the community factors. To identify the evaluation criteria, the author reviewed recent literatures and made a table showing a summary result(see Table 1). appendix shows a sample form NASDAQ(n=82) and KOSDAQ(n=59) which were evaluated. Using the evaluation from with 189 items(Table 3), all sites were visited and review between August 28, 2000 and September 6, 2000. The auther’s evaluations were done from the perspective of community building in business sector. Table 4, summary data on the results of the study, shows that the level of application of the community concept is very low. Among the listed 18 items, only a few items are utilized at more than 50% level. Less than 10% items are Member Profile, Group Segmentation, Backstory, Forum, Chat, Fact-to-face Meeting, and Collaborative Design. the unbalanced utilization due to the lack of community concept in businesses are found. Korea firms are superior to NASDAQ firms in terms of Bulletin Board and FAQ; But Korean firms are inferior and remain at very low level in terms of Member Login, Education Materials, Backstory, Forum, and Integrating Off-line Activities which are core factors of community building.