스포츠웨어가 대중 패션디자인 요소에 미친 영향

A Study on the Influence of Mass Fashion Design Factor in Sportswear

  • 박경연 (대구효성가톨릭대학교 의류학과) ;
  • 유태순 (대구효성가톨릭대학교 의류학과)
  • Park, Kyung-Yeon (Dept. of Textiles and Clothing, Catholic University of Taegu-Hyosung) ;
  • Yoo, Thi-Soon (Dept. of Textiles and Clothing, Catholic University of Taegu-Hyosung)
  • 투고 : 1999.07.03
  • 발행 : 1999.11.30

초록

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

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