Consumer Attitudes and Needs for Housing Information Sources and Contents

전국 도시 거주자의 주택상당경험에 따른 주택정보 요구도

The purpose of this research is to find out consumer attitudes toward and needs for housing information sources and contents so as to facilitate the development and utilizing the information. The stratified sampling method was used to select 1,300 households in six large cities plus Seoul area during September 10th to 30th, 1997. The resets showed that Newspaper was the main source of housing information and about an half of respondents experienced housing consultation were somewhat dissatisfied with their consultants, mostly realtors. The younger and the more highly educated with higher income residents of apartments in Seoul area had the higher needs for housing information. Experience itself used housing information source had position influence on housing needs. The various housing information may increase the chance to use the information of those had never used it as well as to meet the needs for housing information of those had used.