A Study on the Revitalization of the Fashion Design Studios

패션프로모션업체(業體)의 활성화(活性化) 방안(方案) 연구(硏究)

This is a study on the revitalization of the fashion design studios (planning and production companies of clothing) in compliance with the request from the Small and Medium Business Administration. It's purpose is to strengthen the competence of the petty company and eventually frourish the Korean Fashion Business. The research method to conduct this study consists of two parts. First part is the research on the domestic industry mainly by questionaire, interviews and literature reviews. After making out the directory of the design studios (total of 700), 85 studios were selected for the questionaire. And by interviewing them, data with more depth was obtained. The second part is the research of the foreign cases. In the case of Japan, survey was done on the spot. However, in the case of Italy, literature review and interview with specialists were made. Also in order to higher the efficiency of the study an advisory committee and final explanatory meeting was carried into effect. This study has started first by looking into the significance and function of the fashion design studios. Then, a full scale examination was made centering around the questionarie of the present conditions of the companies. General conditions were first observed. Then the survey was done by grouping the industry by the industrial classifications such as woven, knit, leather mustang fur and fashion accesaries. The problems these companies face are that they are petty in scale and in lack of speciality, professional training, government support. Also, they are without an association or an organization that speaks for them and they face problems while doing business with others. Cases of Japan and Italy were surveyed as the example of the advanced nations. In the case of Japan, development of planning and management company, Fashion Soft House, was analyzed. Italy for instance, the function of the studios was looked into centering around the silk complex, Como, knit product complex, Capri. Also, precedent cases of brands and developing factor of the fashion industry was examined. Finally, on the basis of the result of the study, a plan to revitalize the fashion design studios was presented centering around the strategic planning, management, production, developing of talent, improvement of relationship between business acqaintance, and the support policy of the government.