Effects of Clothing Cues and Perceiver's Personality Traits Variables on Impression Formation

지각자의 성격변인에 따른 의복단서의 인상효과에 대한 연구

The purpose of this study was to investigate the effect of clothing cues (color, color scheme, structure) on impression formation by perceiver personality variable. The subjects were consisted of 77 male and 86 female undergraduate and graduate students. The experimental inventories for this study were a set of stimuli, a response scale, standardized MBTI. The stimuli were eighteen photographs and one extra photograph of a female wearing Korean dress, Chima and Jokori-varied in hue (cool, warm), color scheme (related schemes, con- trasting schemes) of the same silhouette. Results indicate that the most affecting perceiver's personality variables on impression effects were judging-perceiving traits and extraversion -introversion traits. The interaction effects were most frequently appeared between color scheme (clothing cues) and perceiver's personality traits. The impression factors which were most affected by perceiver's personality traits variables were preference· evaluation factor and individuality· attention factor.