한국생활과학회지 (Korean Journal of Human Ecology)
- 제6권2호
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- Pages.95-113
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- 1997
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
다이어트상품 구매시 정보탐색과 구매후 만족도에 관한 연구
Prepurchase Information Seeking and Postpurchase Satisfaction Levels for the Diet Products
- 이희숙 (충북대학교 생활과학대학 가정관리학과)
- Lee, Hee-Sook (Dept. of Home Management, Chungbuk National Univ.)
- 발행 : 1997.12.31
초록
The purpose of this study was to examine prepurchase information seeking behavior and postpurchase satisfaction levels for the diet products. Ninty-one women who were living in Cheongju-city area were selected. The survey was conducted during 1996. 7. 25
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