국내 다단계판매의 운영실태와 소비자 만족도에 관한 탐색적 연구

Building the competitive advantage of Korean multi level marketing(MLM) companies is an important task when American multi-level marketing companies has successfully made inroads into Korean market. In this study, we search for the efficient marketing strategies for the MLM companies through a survey of distributors and consumers. The results indicate that the MLM companies must first deal with their image problem and improve their product quality and physical distribution system.