Journal of Distribution Research (한국유통학회지:유통연구)
- Volume 2 Issue 1
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- Pages.183-195
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- 1997
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- 1226-9263(pISSN)
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- 2383-9694(eISSN)
PC유통업체를 위한 창조적인 가격 방안 - PC 양판점을 중심으로
Abstract
The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous distributors in PC GMS(General Merchandising Store) & all the industries, but to our surprising, the benefits of rationalization of distribution, high qualities & low prices, strengthened competitiveness of indigenous retailers far outweigh the costs. The aim of this paper is to present some basic executive ideas for achieving a more global competitiveness in the 21st century. That is, successful market responsiveness in our distributors & firms will first of all require Dynamic Supply Chain Management at the base of information infrastructure to obtain the best competitive power. Secondly, in practical perspectives, distributors & firms needs to learn precise analysis on the basis of customer needs & wants as well as flexible thinking & proactive attitudes with respect to an freezing markets. In conclusions, win-win strategy in the competition for existence has to retain continuous & close relationship between cooperation and coordination.
Keywords