Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 35 Issue 5
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- Pages.221-238
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- 1997
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
Pro-environmental behavior of consumer and its related factors
소비자의 환경친화적 행동과 관련요인 분석
Abstract
The purpose of this study is to investigate the factors which influence on the propensity for pro-environmental consumer behavior. the data used in this study included 712 married women living in Seoul and Kwangju. Statistics used for data analysis were Reliability, t-test, one-way Anova, and Multiple Regression Analysis. According to the results of the regression, the relative importance of variables are in order of; pro-environmental behavior degree of reference group, residential district, ecological value orientation, economic value orientation, convenience-centric value orientation, type of dwelling, the adequacy of community resource, education experience of environment and their explanatory power totalled 30.35%. The result of this study coude be attributed to develop the environmental policy and education program to enhance of pro-environmental behavior. First, Economic approach and ecological approach toward the environmental affairs are not incompatible; indeed, they are may be related. I resume that both of two alternatives are useful to environment policy. And, environmental education be effectively related to pro-environment behavior, life-education and sysmatic support must be provided.
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