Selection of automobile purchase models using the analytic hierarchy process

AHP를 이용한 자동차 구입모델 선정에 관한 연구

This paper presents an improved method of the Analytic Hierarchy Process (AHP) when customers are to select the best automobile purchase models. In order to support group decisions and as a different procedure of the conventional AHP, we combine the AHP model with a spreadsheet model that applies the Likert's rating scheme to each alternative. We only consider individual pairwise comparison matrices where the consistency ratio (C.R.) is less than or equal to 0.2. Finally, we regard the weight of each decision maker as a reciprocal number of C.R. As a case study we prioritize three passenger cars of medium size in the domestic market. The major evaluation criteria include:exterior or interior features, performance, safety, pricing, salesman, and after service.