한국식생활문화학회지 (Journal of the Korean Society of Food Culture)
- 제11권5호
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- Pages.663-671
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- 1996
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- 1225-7060(pISSN)
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- 2288-7148(eISSN)
서울지역 고등학생들의 외식서비스 특성에 대한 중요인지도와 수행만족도 비교
Importance-performance Analysis of High School Students in Seoul towards Restaurant Service Attributes
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Yang, Il-Sun
(Department of Food and Nutrition, Yonsei University) ;
- Lee, Jin-Mee (Department of Food and Nutrition, Yonsei University) ;
- Cha, Jin-A (Department of Food and Nutrition, Kijeon Women's Junior College) ;
- Han, Jae-Jung (Pung-Mun Girls' High School)
- 발행 : 1996.12.30
초록
The purpose of this study was to compare high-school students importance and performance toward restaurant service attributes for the marketing strategy development. Specific objectives were to: a) investigate restaurant patronage characteristics of high school students; b) identify the difference of patronage behavior among three types of restaurants; and c) analyze the importance and performance among three types of restaurants. A questionnaire was developed and hand-delivered to 400 students enrolled 9th grade in 4 different high schools in Seoul. A total of 320 students (80%) was responded to this study. The questionnaire was composed of two parts with 47 restaurant service attribute statements. Results of this study were as follows: 1. A total of 57% was female and 61% of respondents spent less than ₩5,000 per week on eating out. 2. The frequency of visiting the low-priced restaurant was 8.9 times per week. 3. Reasons for being a patronage to low- (
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