간호행정학회지 (Journal of Korean Academy of Nursing Administration)
- 제1권1호
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- Pages.22-34
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- 1995
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- 1225-9330(pISSN)
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- 2288-4955(eISSN)
간호 서비스의 마케팅을 위한 이미지 연구
A Study on the Image for the Marketing of Nursing Services
- 정면숙 (경상대학교 의과대학 간호학과)
- Jung, Myun-Sook (College of Nursing, Seoul National University)
- 발행 : 1995.02.28
초록
Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis,