Memphis originated from Radicalism in Italy came into being in 1981 as a experimental design group. Basically Memphis represented changed concept of design and the task of the designer by innovative design with unusual shapes and colors. What Memphis intended to demon-strate is the diversity of expression of design creativity and possibilities of new stimuli. As a result, Memphis has shown ways of redefining the field of design. In the 1990, the diversity of design movenment reflects the plualism of fragmented, specialized society. Design is faced with new task. It must do more than merely de-fine an object and its function. So from this point of view, this study interpretates ideas of Memphis design theory and attitude.