Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 33 Issue 4
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- Pages.121-128
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- 1995
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
A Survey on Perception and Purchase about marketed Kimchi of Housewives in Daegu area
시판김치에 대한 인식 및 구입실태에 관한 조사연구 -대구지역을 중심으로-
Abstract
This survey on marketed Kimchi was performed in 455 housewives living in daegu city area and investigated for marketablity and quality improvement of Kimchi. The results obtained as follows : 1. Subjects percepted marketed Kimchi as convenient and economical. 2. The proportion of subjects who has bought the marketed Kimchi products was 68.6%, some factors-ages, academic career, income, family system-were investigated. 3. Subjects bought the needed amount for 1-2days at hygienic store, by one's experiences and prefered Baechu-Kimchi 4. The most urgent improvement for the marketed Kimchi is it's standardization.
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