우리나라 판매원의 성과요인과 이직의도에 관한 실증적 연구

An Empirical Study of the Relationship between Salesperson's Performance Factors and Turnover Intention

In the view point of accomplishing salesperson's management effectively, this study aims to find the relationship between salesperson's performance factors(Motivation, Role Perception, Ability) and turnover intention. The lowering of the turnover rate through this finding can reduce sales cost or marketing cost including the salesperson's education/training cost. Here, this study is researched empirically under the following hypothesis ; salesperson's turnover intention is affected by the performance factors originally This empirical research is based on theoritical background by Walker, Churchill, Ford and Jackofsky.