Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 32 Issue 4
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- Pages.217-231
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- 1994
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
Apparel Store Patronage Behavior on Types of stores and Information Sources
의류점포애고행동에 관한 연구
Abstract
The purpose of the study were to examine the causal relationships of apparel store patronage behavior on types of stores and information sources and to investigate which variables significantly apparel store patronage behavior. Data were randomly obtained from 433 housewives living in Pusan. A self-administered limiting apparel usage situations to the couples party was developed based on previous researches. They were analyzed by Fator analysis and Path analysis. The results of this study were as follows: 1. The apparel store patronage behavior of housewives was followed the process of life styleslongrightarrowinformation sourceslongrightarrowshopping orientationslongrightarrowstore imageslongrightarrowpatronage behavior, and in apparel store patronage behavior according to the types of information sources mass media information, interpersonal information, and store information. 3. There were differences in causal relationships of patronage behavior on apparel store types.
Keywords